Ten Effective Ways To Reduce Your Business CostsWritten by Dan Brown
Business cost can make or break a business when your just starting out. Here's 10 simple yet powerful ideas to make sure cost of doing business...does not put you out of business. 1. Barter If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.2. Network Try networking your business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them. 3. Wholesale/Bulk Buy your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy supplies you are always running out of. 4. Free Stuff You should try visiting thousands of freebie sites on internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc. 5. Borrow/Rent Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed equipment from someone else or rented equipment from a "rent-all" store.
| | Creative Copywriting?Written by Elaine Currie
There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. When I first started my home based business on Internet I read a lot of advice about publishing articles and doing copywriting to advertise your website. There was always a distinction drawn between copywriting and creative writing. I did not understand this: surely copywriting is creative? Eventually logic dawned on me: all copywriting is creative writing but not all creative writers can write decent ad copy. If you have never studied that particular branch of philosophy, it's like all roses are flowers but not all flowers are roses.When I came to understand this difference, it explained for me reason why I can write at length on any subject (stopping is hard part) but tell me I need to write an advertisement and I go all bashful and tongue-tied. Give me a subject or, indeed, no subject at all -- just a blank page is sufficient to set me going and I'll hammer away at keyboard until... Until when? Actually, I never really stop, just pause from time to time. Advertising copy is a different matter. I can sit for ages resisting lure of blank page if I know that what I need to do is copywriting to use for advertising. This inability to write ad copy caused me problems because I wanted to advertise my home based business and various individual affiliate programmes. Plenty of pre-written ads come with most decent affiliate programmes and it is an easy matter to copy and paste these but I wanted to use fresh material instead of advertisements that everyone had seen a hundred times before. I blame my inability to write advertising copy on my upbringing: modesty and understatement were encouraged and boastfulness was eleventh deadly sin. It seemed to me that writing advertisements for myself was akin to bragging.
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